If you like profits, you shouldn't invest in Amazon. That was one of the provocative lessons Amazon shareholders could take away from Jeff Bezos' first letter til shareholders in 1997. Written during the nascent stages of Amazon, it laid down a blueprint for its long-term business approach, emphasizing customer satisfaction, long-term thinking, and innovation.

In the influential essay "The Long Tail," first published on Wired in 2004 and later expanded into a book, Chris Anderson introduces a powerful economic concept that has reshaped how businesses and consumers think about products and markets in the digital age. Anderson, then Editor-in-Chief of Wired magazine, articulates how the rise of the internet and digital marketplace platforms has expanded the commercial viability of niche products, extending beyond mainstream, best-selling items.